For more than 50 years, enthusiasts from all over the world have flocked to Barrett-Jackson, The World’s Greatest Collector Car Auctions. Widely regarded as a barometer of the collector car industry, the auctions have evolved over the years into world-class automotive lifestyle events where thousands of the world’s most sought-after, unique and valuable automobiles cross the block in front of a global audience — in person and on live national and international television. Barrett-Jackson produces The World’s Greatest Collector Car Auctions in Scottsdale, Arizona and Palm Beach, Florida.
In addition to the millions watching the events via live television coverage on A+E network’s FYI and History Channel, over 500,000 people are in attendance at the auctions, looking to witness auction action at its best, capture the car of their dreams, learn more about collector cars through symposiums, mingle with celebrities, experience heart-stopping thrill rides in the latest vehicles from top automakers – and shop in the vast Exhibitor Marketplace.
Reach Top-of-the-Market Demographics
The expansive and popular Exhibitor Marketplace is the place to shop for Barrett-Jackson enthusiasts. As an exhibitor, your product or service is exposed to a select group of bidders with auction lines of credit reaching into the hundreds of millions of dollars. Even with over $200 million in 2024 auction sales, that’s barely 10 percent of what could have been spent. Eighty percent of the registered bidders – who had taken the time to obtain bank guarantees and register – went home without a car. They represent a pool of immense financial resources that has yet to be spent to satisfy those bidder cravings. The typical spectator at a Barrett-Jackson event holds similar spending power, too, with the average income exceeding $100,000.
As a Barrett-Jackson exhibitor, you have the rare opporttunity of tapping into a discerning audience of potential buyers who are quick to spend their disposable income to enhance their experience.
To see a sample of what it is like to be a Barrett-Jackson exhibitor, scroll through this gallery of exhibitor experiences below:
